Brand & sticker system
The Yur World
One visual language for everything — this site, and the Discord universe to come. Every colour, mark and phrase is pulled from the same place: the mascot. Use this page as the source of truth for stickers, emojis, posts and merch.
01 — Palette
Colours, and where they come from
Sampled from the illustration, so the world always matches her.
02 — Stickers & emojis
The Yur sticker set
Ten marks drawn from her world. Each ships as SVG (for the site) and a transparent 320×320 PNG (for Discord). Drop the PNGs straight into a server's emoji / sticker settings.
Discord sizing · emoji ≤ 256×256 PNG · sticker 320×320 PNG · keep names lowercase, e.g. :yur_moon:
03 — Typography
Three voices
Display — Fraunces
Made in the dark, on purpose.
Body — Newsreader
A window left open at night, where the kettle is still warm and the cat has already chosen the best chair. This is the reading voice — calm, literary, unhurried.
Labels & code — IBM Plex Mono
code. create. overthink. repeat. // hydrate girl hydrate // coffee focus chaos
Amazigh — Noto Sans Tifinagh
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